CEO and Co-Founder of, Carliz Sotelo Moore talks about building a business with heart, caring about customers, and the importance of supporting worthy causes. “We’re not actually curing Cancer. We’re not making big monumental changes. But, if you can give people confidence in their hearts and help them to feel good, then that’s monumental for us.”

Guest Biography

Carliz Sotelo Moore is an entrepreneur and the co-founder of With a mission to provide the highest quality products and the best expertise in the alternative hair industry, is one of the largest online hair and wigs retailers in the world. The company attracts over 3.3 million people annually across all channels.

With a degree in international business, out of the University of Texas at San Antonio, Carliz started out of her spare bedroom in 1999. Now, she is widely regarded as one of the leading “Wigs Experts” in the industry and around the world. was also recognized by the Dallas Business Journal as one of the Top 100 Fastest Growing Companies.

Carliz is a passionate advocate for women and strives to offer a convenient, supportive and educational platform for those new to alternative hair. She helps women find their true inner confidence and beauty. When asked about goals, Carliz stated, “Our purpose is to help women feel great about how they look… in a sense, we sell confidence.”

Show notes:

In this episode, you will learn:

  • About building a niche business online.
  • How changing your appearance with a wig can alter your personality and attitude.
  • The importance of “serving” customers and doing something bigger than oneself.

Find more from our guest:

Mentioned in this episode:

Runnymede Money Tip of the Week:

  • It's America Saves Week: One area to examine your spending where you could save every month!

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Special thanks to Jim Kimo West for the music.