Should You Invest in a Morally Reprehensible Company?

NEW YORK (MainStreet)—For Penn State alumni like David Ketchen Jr., revelations about the Jerry Sandusky child abuse scandal were devastating. Adding to the pain for Penn Staters, Ketchen believes, was ESPN's coverage of the scandal, which he thought sensationalized the story and questioned “the integrity of an entire university.”

So Ketchen, an investor and business professor, decided to take action. He held stock in Disney, which owns ESPN, but concluded he could no longer be a shareholder in light of the Penn State coverage.

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