Award winning Wall Street Journal reporter for CNBC, Lynnette Khalfani-Cox took the entrepreneurial leap to becoming The Money Coach®, a “financial educator.” She is her own boss and has built a hugely successful personal brand. Listen to BONUS episode: IM 006b: [BONUS EPISODE] How to Protect Yourself After the Massive Equifax Hack | Lynnette Khalfani-Cox

Guest Biography

Lynnette Khalfani-Cox, The Money Coach® , is a personal finance expert, television and radio personality, and the author of numerous books, including the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. Lynnette once had $100,000 in credit card debt, before paying it all off in three years and turning her financial life around.

Since then, she has appeared on such national TV programs as The Oprah Winfrey Show, Dr. Phil, The Tyra Banks Show and Good Morning America sharing her success story and teaching millions about proper money management and how to get out of debt and eliminate their debt.

Lynnette, an award-winning financial news journalist and former Wall Street Journal reporter for CNBC, has also been featured in top newspapers including the Washington Post, USA Today, and the New York Times, as well as magazines ranging from Essence and Redbook to Black Enterprise and Smart Money. She can frequently be seen as a guest commentator on CNN, FOX Business Network and MSNBC. Ask Lynnette any personal finance question by visiting her answer blog at was launched in 2003 by Lynnette Khalfani-Cox and her husband Earl Cox. It serves as the the official web site and social media portal for Lynnette Khalfani-Cox, The Money Coach®.

Show notes:


In this episode, you will learn:

  • How her father's strong passionate, independent spirit and feelings about entrepreneurship definitely shaped her. How being downsized was the impetus that pushed Lynette down the entrepreneurial path.
  • What Lynnette and her sisters mean by the phrase, “”One monkey don't stop no show.””
  • How asking the right questions and a willingness to always be learning can take you far.
  • How it takes a great partner or team to succeed.
  • Will you align your money with your values? And does money define success?

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Special thanks to Jim Kimo West for the music. Until next time!

Have you aligned your money with your values? And does money define your success?