Millennials look at their phones constantly
According to a recent study across five countries by B2X, 25% of millennials look at their cell phone more than 100 times a day compared with just 10% of baby boomers. Half of millennials look at their phone more than 50 times a day which is 3x the rate of boomers. One in four millennials spend 5 hours a day on their phones and 50% spend at least 3 hours. 85% of people always have their smartphone ready at hand.
In another study, the results showed that millennials spend more time with their phones than they do with their significant others, parents, friends, children or coworkers.
Today it is hard to imagine life without the smartphone. It will be interesting to see how it changes our lives in the next 10 years…