The market is now pricing in 4-5 more 25bps rate cuts by the end of next year which would drop the Fed funds rate to below 1%. If the economy weakens further, it isn't hard to imagine a scenario where the Fed would consider going to negative territory.
Here is the ugly situation.
Record lows in Switzerland
This week in Switzerland, the yield on the Swiss 10-year government bonds hit a record of low of -0.95% and the yield on the 30-year fell to -0.436%. This seems like insanity. You have to pay the government interest to hold your cash safely for over 30 years!
Negative rates are forcing investors to take on more risk to find returns. It makes you to think about what would I rather own for the next 10 years: a government bond with guaranteed negative return or owning a stock or ETF with a dividend and better growth prospects.
This will take expertise to navigate as many retirees can't afford to take too much risk. No one wants to have to worry about suffering severe losses like in the Great Recession.
What will you do if negative rates come to the US?