Singles' Day, November 11, was originally created as a student holiday in China to celebrate single people, a sort of anti-Valentines Day. Alibaba turned it into an online shopping festival in 2009 and is now the world's largest online shopping extravaganza.
Some interested facts and figures from Singles' Day:
- 4 hours before midnight, Alibaba hosted a gala featuring countless celebrities including supermodel Miranda Kerr and singer Mariah Carey.
- Alibaba also showcased its tech innovations with robots serving coffee and delivering food to tables.
- Shoppers pre-loaded their carts and helped propels sales to $1 billion in just 85 seconds.
- Within 10 minutes, Alibaba sales hit $4.68 billion, eclipsing Amazon's sales from its 36-hour Prime Day event.
- Buyers weren't just in China. 230 countries and regions completed transactions.
- Top countries selling to China: Japan, US, South Korea, Australia and Germany
- More than 180,000 participating brands from just 27 merchants in 2009.